Thursday, June 6, 2024 Southwest Airlines Co. has been honored for its steadfast dedication to Customers, securing top accolades and the leading Economy Class Customer Satisfaction award in the J.D.
Power 2024 North America Airline Satisfaction Study for the third consecutive year. This study evaluates passenger satisfaction among North American carriers based on performance across seven key dimensions of the customer experience. “Our Customer-friendly and industry-leading policies allow our People to deliver the Legendary Customer Service and warm Hospitality they’re famous for,” said Bob Jordan , Southwest Airlines President, Chief Executive Officer, & Vice Chairman of the Board of Directors.
“It’s a true testament to our Employees, and an honor, to be recognized three times in a row as the Leader in Economy Class Customer Satisfaction by J.D. Power.
” Southwest Airlines® earned the highest scores across all seven study dimensions: Day of Travel Pre/Post-Flight Experience, On-Board Experience, Ease of Travel with Airline, Digital Tools, Value for Price Paid, Level of Trust with Airline, and Airline Staff. The 2024 study is based on feedback from 9,582 passengers who flew with a major North American airline within a month prior to completing the survey. The study was conducted from March 2023 to March 2024.
“This recognition underscores our commitment to our Customers,” said Tony Roach , Southwest Airlines Senior Vice President & Chief Customer Officer. “Ou.
