Friday, July 12, 2024 Southwest Airlines has announced a new, multi-year sponsorship agreement with the Southeastern Conference (SEC) and SEC Network, officially launching on July 1. As the “Official Airline of the SEC,” Southwest will spotlight the athletic achievements in SEC football, men’s and women’s basketball, baseball, softball, gymnastics, and women’s soccer. To celebrate this partnership, Southwest is hosting the Flex Your Fandom Sweepstakes, giving fans the chance to win an MVP treatment with an ultimate getaway to the SEC Football Championship.
Additionally, the airline will later host more sweepstakes throughout the year, offering prizes such as packages to the SEC Basketball Championship tournament and an unforgettable summer getaway experience. “Southwest Airlines is proud to be joining the SEC roster as the airline of choice and getting sports fanatics to their favorite games with ease,” said Jennifer Bridie , Vice President Marketing Communications & Strategy at Southwest Airlines. “SEC fans have been flying with us for decades, checking two free bags2 of gear, rescheduling road games without fees3, and saving flight credits for the year their team finally makes it to the championship.
With this unique sponsorship, we’re giving fans more flexibility to join the action as they root for their favorite teams and bringing them new opportunities throughout the season to get to know the Southwest Brand even better.” Southwest Airlines has introd.
