Tuesday, May 28, 2024 Slovenia boasts an array of natural wonders, cultural riches, top-tier health retreats, and exquisite cuisine. The Slovenian Tourist Board is committed to showcasing these attractions to visitors in an innovative and appealing manner. To achieve this goal, the Board continually analyzes marketing trends and develops projects that aim to excite tourists, pique their interest, and encourage further exploration.
Remaining at the forefront of marketing strategies, the Slovenian Tourist Board ensures that the country’s unique charms are presented in the most engaging and attractive way possible. Recent initiatives aimed at boosting Slovenia’s visibility include three new projects: Sounds Like Slovenia, a series of audio narratives; an AI-powered virtual assistant named Alma on slovenia.info; and the “Slovenia – Sports Destination” website.
Introducing Alma, the AI-powered virtual assistant Named after the adventurous traveler and writer Alma M. Karlin, Alma utilizes advanced AI technology to curate content based on user preferences. She gathers reliable information from the slovenia.
info database and more than 50 verified websites of Slovenian tourist destinations and service providers. As one of the pioneering AI assistants in Slovenian tourism and among the few integrated into national tourism organizations’ websites in Europe, Alma establishes slovenia.info as a trustworthy source of information and inspiration for global visitors.
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