Tuesday, May 28, 2024 SITA , the global leader in air transport technology, has introduced SmartSea under a preliminary agreement with Columbia Shipmanagement (CSM), a premier ship manager and maritime service provider. SmartSea is the first enterprise in the industry capable of revolutionizing the maritime sector by providing access to advanced technology that has already revolutionized air transport. Additionally, CSM is the inaugural client of SmartSea, leveraging this advanced technology to significantly enhance its operations.
This strategic move marks SITA’s entrance into the maritime industry, where it aims to revolutionize and streamline operations, improving efficiency and profitability throughout the entire value chain. With 75 years of expertise, SITA serves 95% of international air travel destinations and collaborates closely with over 2,500 airlines, airports, ground handlers, and governments. Trusted by more than 70 governments and all G20 nations, SITA’s solutions are utilized by 85% of international air passengers through its digital border solutions.
SITA’s pivotal role in transforming the air industry underscores the immense value it can bring to the maritime sector. SITA’s foray into the maritime domain underscores its ambition and capability to drive digital innovation in a sector that faces similar challenges to the aviation industry, which is estimated to be 10-15 years ahead in adopting technology. Both the maritime and aviation sectors operate .
