BATH — With season three of Bridgerton now in full streaming mode, the locations, the palatial homes and the lavish gardens are all once again in focus. The beauty of Bath, in England, where much of the series is filmed, takes a starring role, from circular Royal Crescent to the shops in Abbey Green (The Abbey Deli stood in for La Modiste’s fashion house) and the promenade along Alfred Street, and it’s all the more appealing that we can visit these places in real life. Yes, dear agent, you can have your clients follow in the footsteps of Penelope Featherington (aka Lady Whistledown) in Bridgerton, along with many other set jetting itineraries.
And agents are a priority. VisitBritain acts as liaison to connect Canadian tour operators and agents with the UK industry in helping them develop and promote trade-ready products and itineraries. Working with partners, VisitBritain hosted a series of successful travel agent training workshops in the autumn of 2023 and earlier this year.
The DMO is also in the planning stages for additional workshops across Canada this year and will share those dates with Travelweek when confirmed. The workshops come as the Canadian market recently passed the one million mark for visits to Britain. England has long been a place where dream locations meet the big and small screens, and the trend of film and screen tourism, coined ‘Set Jetting’ by industry insiders, is motivated by some of the entertainment industry’s greatest hits.
SET-JETTIN.
