Wednesday, May 22, 2024 Consumer interest in non-alcoholic beverages continues to rise. The non-alcoholic beverage category was valued at approximately $773 billion in 2023 and is estimated to grow to $1,185 billion by 2030. According to Fast Company, the quality, quantity, and availability of zero-proof options are influencing consumers’ travel decisions.
For those seeking a low- or non-alcoholic experience without sacrificing fun or indulgence, Seattle, Washington, is a must-visit destination, with The Pathfinder Hemp and Root leading the movement. Seattle is home to The Pathfinder Hemp and Root, a trailblazing zero-proof spirit and cocktail modifier. Recognized as one of the best non-alcoholic options in the country by Men’s Journal and Bloomberg Pursuits, The Pathfinder is featured in over 580 locations across Washington, including more than 300 bar menus and numerous retailers in Seattle such as Total Wine, PCC, Cone & Steiner, and the non-alcoholic bottle shop Cheeky and Dry.
It has become a favorite for consumers looking to explore a lower-proof lifestyle while enjoying the complexities of a well-crafted cocktail. “Seattle has the best non-alc scene in the country and it doesn’t get enough recognition,” commented Kraig Rovensky, Brand Ambassador for The Pathfinder and co-owner of Life on Mars, one of the pioneering Seattle bars in the zero-proof revolution. “For tourists and travelers, the bar has been raised when it comes to low- and no-proof beverage opti.
