While Scotland's EURO 2024 journey may have come to an end, the nation itself has attracted a new fan base, in the form of German holiday goers. New insights from VisitScotland have revealed traffic from Germany to its consumer website VisitScotland.com almost doubled during Scotland’s tournament dates (13 – 23 June 2024), an increase of +83% compared to the same period last year.
Friday June 14, the day of Scotland’s opening game against hosts Germany, saw the highest number of German users of the year so far. This increase in interest will be seen as an encouraging sign by Scotland’s tourism industry with German visitors making 343,000 visits and spending £247 million last year. Research from the national tourism organisation shows German visitors, who are more likely to travel throughout the year and different parts of the country, visit Scotland for its scenery and landscapes, history and culture and people.
READ MORE: Petition calls for annual friendly match between Germany and Scotland An estimated 200,000 Scottish football fans are believed to have travelled to the Germany to support the national team. Images of the Tartan Army enjoying their first away tournament since 1998 have attracted global media coverage. Just this weekend, Scotland fans were voted best supporters by German news channel RTL.
Meanwhile, SFA Chief Executive Ian Maxwell praised fans for the positive image of Scotland they have shared around the world . Malcolm Roughead, VisitScotland Chief.
