Friday, June 21, 2024 iGA Istanbul Airport, using SAS Customer Intelligence 360, revamped its mobile app for personalized traveler experiences, boosting customer satisfaction and revenue. Airports are experiencing unprecedented levels of activity, making flying more stressful than a dentist visit for many travelers. iGA Istanbul Airport, one of the world’s largest, is continually seeking innovative ways to enhance the airport experience.
By utilizing SAS® Customer Intelligence 360, the airport has revamped its mobile app to deliver timely, highly personalized communications and offers, optimizing travelers’ experiences. As a result, customer satisfaction has surged, revenue has significantly increased, and participation in iGA Pass services has grown by double digits. Before collaborating with SAS, iGA Istanbul Airport’s mobile app served mainly as an information hub for passenger-triggered transactional operations.
iGA aimed to transform the app into a platform that provides highly personalized communications tailored to each customer’s unique needs. Through analyzing vast amounts of behavioral, transactional, and declarative data, with the help of SAS and Partner Republic, iGA Istanbul Airport now offers individualized offers and information to travelers. This transformation has turned the app from a reactive tool to a proactive customer experience enhancer and a potent revenue generator.
The collaboration with SAS and Partner Republic has modernized iGA Istanbul A.
