Saturday, May 25, 2024 On the occasion of “5.19 China Tourism Day” thematic month, Sanya Tourism Board went to the Middle East to carry out a series of marketing and promotion events for Sanya’s overseas tourism in 2024. During the period of May 13th to 26th, Sanya Tourism Board held the Sanya Food Festival in Dubai, the Sanya Food & Culture Exchange and Promotion Week, tourism promotion event, and business visits to tourism associations, enterprises, and chambers of commerce representatives and other activities to show Sanya’s unique tourism resources, cultural charms in a comprehensive manner.
This is the first time Sanya go to the Middle East to carry out cross-border tourism marketing and promotional events, and is also an important initiative for Sanya to respond to the call of “China-UAE Jointly Constructing the Belt and Road Initiative”, and to expand its passenger sources in overseas markets by taking advantage of the international aviation hub in the Middle East. The Sanya Food Festival in Dubai is the highlight of the series of overseas tourism marketing and promotional events. A Bite in Two Cities’ Campaign thematic activity was jointly launched by Sanya Tourism Board, Dubai Tourism, Atlantis Sanya, and Atlantis Dubai.
The campaign, with the theme of “Cuisine as a medium, Two Cities’ Collaboration” and the characteristic of “Culture and Tourism Fusion”, realizes the first cross-border cooperation between Sanya and the Middle East, and deepen.
