Monday, May 20, 2024 Sabah’s appeal as a holiday destination is experiencing a surge among travelers from the Middle East, as evidenced by its prominent presence at a recent travel trade show in Dubai. This increased interest follows successful discussions between the Sabah Tourism Board (STB) delegation, led by CEO Julinus Jeffery Jimit, and key industry leaders at the Arabian Travel Market (ATM). Jimit, along with STB senior marketing manager Humphrey Ginibun and assistant marketing manager Siti Fatimah Abdul Rahman, engaged in productive meetings with representatives from Holidays by FlyDubai and Saudia Holidays.
These discussions focused on promoting Sabah as a premier vacation destination in Malaysia. Key Points: Jimit mentioned that future initiatives might include leveraging social media influencers to showcase authentic experiences in Sabah, aiming to attract a diverse audience, including families, friends, and followers. This strategy is expected to enhance Sabah’s visibility and allure among potential tourists.
Marketing Strategies: Previously, Qatar Airways’ Asia senior vice president Marwan Koleilat drew comparisons between Sabah and renowned destinations like the Maldives, highlighting its affordability. To capitalize on this interest, STB collaborated with Qatar Airways on a month-long awareness campaign from December 2023 to January 2024. This campaign aimed to introduce Sabah to Qatar Airways’ clientele, setting the stage for increased visibility and i.
