Friday, June 28, 2024 Riyadh Air , Saudi Arabia’s newly launched airline fully owned by the Public Investment Fund (PIF), has debuted its inaugural fashion collection in collaboration with Ashi, the Saudi fashion designer and founder of the Parisian couture house ASHI Studio, at Haute Couture Week in Paris. The airline debuted its stunning new lifestyle collection for frontline team members in Paris, the fashion capital. The exclusive line includes dozens of male and female outfits, with 15 showcased at the prestigious fashion week.
Inspired by the 1950s ‘golden age’ of aviation, the luxury Riyadh Air concepts feature timeless cashmere outerwear, fine wool dresses and trousers, custom leather footwear, amethyst earrings, and iconic pillbox hats, all reimagined with bold, modern styling. During Haute Couture Week, Riyadh Air and Lucid, renowned for advanced electric vehicles, reaffirmed their commitment to sustainable transport. Their partnership aims for a future of eco-friendly practices through collaborative efforts in co-marketing, commercial ventures, and operational innovation.
Ashi introduced new color tones for the collection, including Electric Amethyst for women and Dark Amethyst for men, inspired by Saudi Arabia’s lavender fields and Riyadh Air’s signature colors. These bespoke shades, reflecting the airline’s livery, were designed to harmonize with upcoming cabin interiors. The runway presentation featured ten women’s looks, accessorized with trademar.
