Thursday, May 23, 2024 Rail Europe , the leading brand for European train bookings, is excited to announce its new role as an associate member of the European Travel Commission (ETC). This partnership unites Europe’s national tourism boards with Rail Europe’s commitment to sustainable mobility, highlighting the future of rail travel across the continent. Preliminary data for 2024 shows a promising increase in European tourism, with a significant rise in consumer travel spending.
Rail Europe’s collaboration with ETC is driven by a mutual goal of fostering a greener, more sustainable future. By joining ETC, Rail Europe will tap into its expansive global B2B network, including tour operators, travel agencies, and travel management companies, to place rail travel at the forefront of transportation discussions. This partnership aims to transform travel dynamics, stimulate sustainable economic development, and enhance regional growth through promotional efforts, market intelligence, and sharing of best practices.
“We are very proud to become an official associate member of ETC today. Our partnership with ETC will bring tourism and mobility even closer together, and it will allow us to advocate for greener travel solutions, ensuring rail becomes the backbone of European tourism,” Björn Bender , CEO of Rail Europe, stated. “We are delighted to welcome Rail Europe as an associate member.
Their expertise spanning over 90 years in rail travel aligns perfectly with our miss.
