Friday, June 14, 2024 Qantas today announced its decision to acquire the remaining 49 percent of Byron Bay-based online travel company TripADeal, a move that will enhance Qantas Loyalty’s presence in the $13 billion online holiday packages market. This acquisition will allow Qantas Group to leverage synergies by integrating Qantas and Jetstar’s extensive network with the burgeoning curated tour market, offering a more personalized and cohesive experience for Qantas Frequent Flyers. Since acquiring a majority stake in TripADeal in 2022, Qantas has enabled its Frequent Flyers to earn and redeem Qantas Points on a variety of holiday packages, including African safaris, Fiji beach holidays, European trips, and Indian adventures.
The remaining 49 percent will be purchased for $211 million, with the transaction expected to finalize by the end of June 2024. Qantas anticipates combined cost and revenue synergies to grow to at least $50 million annually across the Group over time. Billions of Qantas Points have been earned and used since the integration, with one member setting a record by using 3.
9 million points for a 35-day round-the-world tour. In July 2024, Qantas members will also benefit from a 30 percent discount on bookings made with points, offering exceptional value within the Frequent Flyer program. TripADeal’s expertise in curating on-trend and affordable holidays, combined with the reach of Qantas’ 15.
8 million members, has driven sales and revenue growth beyond .
