Monday, May 20, 2024 Ahead of Phocuswright Europe in Barcelona on June 10-12, travel leaders discuss AI’s current impact on travel and its future, following a notable week for AI in the industry. In anticipation of Phocuswright Europe in Barcelona from June 10-12, and following what PhocusWire editors deem as a significant week for generative artificial intelligence in travel, industry leaders have voiced their perspectives on AI’s current impact on travel experiences and its future trajectory. The forthcoming Phocuswright Europe conference, anticipated to draw around 1,000 representatives from various travel sector entities, is poised to spotlight artificial intelligence as its central theme.
This event is viewed as pivotal for European travel industry leaders, offering invaluable insights and networking prospects against the backdrop of the recent travel sector surge. Opinions among travel leaders are varied regarding whether AI is fundamentally altering our travel behaviors Eric La Bonnardière, President of Evaneos, thinks AI’s impact on travel is about to grow exponentially: “AI is already changing the way we travel by providing personalized recommendations, improving service to travelers via chabots or instant assistants available 24/7, or enabling new forms of intelligent tourism through the use of augmented or virtual reality. As AI continues to advance, its impact on the travel industry is set to grow exponentially.
By enabling local agents and tourism indus.
