Friday, June 28, 2024 The Thai Prime Minister, embassy officials, and leaders from government and private sectors in the food industry gathered with Asset World Corporation (AWC) to inaugurate “Phenix” in central Bangkok. This pioneering hub integrates food wholesale and retail under a unique business model, bridging manufacturers and buyers through both offline and online channels. Beyond commerce, Phenix offers a lifestyle of indulgence, entertainment, and culinary excellence, aiming to elevate Thailand’s food and tourism sectors.
Embracing the “Flavor Gets Its Wing Worldwide” concept, it celebrates year-round gastronomic excellence, bolstering Thailand’s global culinary influence. Phenix invites food entrepreneurs, chefs, and influencers worldwide to join as it establishes Thailand as a leading ‘Food Ecosystem Destination,’ fostering growth and partnerships across the food industry. Thai Prime Minister Srettha Thavisin highlighted, “On behalf of the government, I extend heartfelt congratulations to AWC on the launch of Phenix, a world-class integrated food hub that connects food industry entrepreneurs with buyers and consumers globally.
This initiative stands as a vital platform poised to support Thailand’s emergence as a ‘Regional Food Hub’ under the government’s IGNITE TOURISM THAILAND policy. The ‘Phenix’ project will promote tourism and the food industry, driving Thailand to become a premier global tourism hub. “ Wallapa Traisorat, CEO a.
