Saturday, June 22, 2024 The Pacific Tourism Organization (SPTO) together with the Yap Visitors Bureau (YVB) carried on a week-long in-country workshop this month from June 10-14 concentrating on data enterprises and the Digital Measurement and Benchmarking Dashboard as part of the Pacific Tourism Data Initiative (PTDI). A vital assignment aimed toward gathering and studying tourism statistics to make up-to-date choices for sustainable tourism growth. SPTO also carried on marketing training and a summary of the marketing undertakings and creativities along with aiming on the marketing metrics.
The PTDI assignment backs evidence-based preparation and policymaking. Its mechanisms encompass the creation of a bi-yearly international visitor survey (IVS), a yearly business confidence index (BCI) along with a community attitude survey (CAS) report every year. These reports present important understandings about community mindfulness and approaches toward tourism.
FSM-Yap is among the ten countries (comprising Niue, Samoa, Cook Islands, Vanuatu, Solomon Islands, Kiribati, Tonga, Timor Leste and PNG) under the PTDI assignment targeted toward amassing and evaluating tourism records, subsidized by the New Zealand government. The Digital Measurement and Benchmarking Dashboard Programme plays an important part toward SPTO’s observing and assessment purpose, which is conducted in three modules and sets principles for marketing and sustainable tourism pointers in the Pacific area. Organiz.
