To that end, Azamara has announced the ‘Triple L Tour’ (Listen, Learn and Link Together), where the sales team will host learning events for travel advisors and consumers. The tour will visit 12 North American cities, with Montreal confirmed for Sept. 3, and additional Canadian cities to be announced soon.
Secondly, Ritzenthaler will be leveraging the love that Azamara’s past guests have for the brand: “Our loyal guests are our bread and butter. Some of them have been on 50 cruises with us. They see themselves as extensions of our family.
So we plan on staying very close to them.” Clearly, a lot of work will need to be done, as less than 10% of Azamara guests are Canadian – with most hailing from B.C.
, Alberta, and Ontario. Ritzenthaler also plans to work diligently with her marketing team to grow awareness in the Canadian market. Admittedly, being a smaller brand means they have to work with a smaller budget, but she is committed to creating clever and creative solutions that will complement social media and press interviews.
Ritzenthaler acknowledged that this will require work: “We’re a humble brand. We want to listen, and we want to learn. But one thing is clear.
We need Canada, we really do.” Azamara’s fleet consists of four ships, and each vessel has gone through extensive refurbishment to the tune of US$85 million. Are there new ships in Azamara’s future? Ritzenthaler is hopeful: “My goal as a leader of this team now is that we get to announce n.
