Friday, June 28, 2024 Clear Channel Outdoor, Airports Division, the Americas-based airports division of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), has unveiled a new partnership and sponsorship with Visit Annapolis & Anne Arundel County (VAAAC). VAAAC, a nonprofit Destination Marketing/Management Organization, aims to enhance the appeal of its destination and boost tourism for visitors, partners, and the community.
Together, they are launching an innovative brand takeover of the Concourse at Baltimore/Washington International Thurgood Marshall Airport (BWI Marshall Airport). VAAAC’s latest ad campaign will captivate BWI from June onward, spanning 16 months. Arriving passengers will encounter the ‘Visit Annapolis & Anne Arundel County tunnel’ in the Concourse en route to baggage claim, immersing them in the vibrant attractions of Annapolis, Maryland.
With 26.2 million passengers served in 2023, BWI stood as the busiest airport in the region. The striking out-of-home campaign features expansive tension fabric displays, illuminated versions, wall graphics, and wide-format vinyl graphics adorning the glass panels of the ground-level escalator.
“We are proud to partner with Visit Annapolis on this innovative and immersive brand takeover of Baltimore/Washington International Thurgood Marshall Airport,” said Morten Gotterup , president, Clear Channel Outdoor, Airports Division. “Our team worked very closely with the Visit Annapolis team to develop a one-of-a-kind .
