Monday, June 24, 2024 Huawei Consumer Cloud Services and Malaysia Airlines have forged a strategic partnership to tap into the Chinese Outbound Travel market. The announcement was made official at Huawei’s 2024 Developer Conference, marking a significant moment amidst more than 100 exciting events. Through Huawei Consumer Cloud Services’ advertising platform, Malaysia Airlines aims to fully digitize its aviation services.
Utilizing data-driven personalized recommendations and precise advertising placements, the airline plans to achieve highly tailored marketing outcomes. This initiative not only promises insights into traveler preferences but also a deep understanding of market trends, embodying a customer-centric service ethos. Huawei Consumer Cloud Services, integrated into the 1+8+N all-scenario ecosystem, will provide advertising marketing and traffic monetization services, enhancing its role in media marketing.
This partnership enables both Huawei and Malaysia Airlines to offer travelers comprehensive, personalized travel services. By addressing travelers’ needs across their journey, the collaboration establishes a robust win-win scenario. Huawei, known for technological leadership and an open ecosystem, will support Malaysia Airlines through its Petal Ads platform, bolstering its presence in the Chinese market.
This strategic alliance underscores a joint commitment to meeting consumer demands effectively. Vincent Wen, Director of Cloud Service Business Growth at H.
