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Wednesday, May 22, 2024 At the recent IMEX Frankfurt event, the International Congress and Convention Association (ICCA) unveiled its strategic partnership with the Exhibitions & Conferences Alliance (ECA). This collaboration marks a significant step for ICCA to bolster advocacy efforts for its members within North America, aligning with other organizations dedicated to the progress of business and sustainability goals within the industry. Senthil Gopinath, the CEO of ICCA, will serve on the ECA board, enhancing ICCA’s influence and outreach.

This alliance will enable ICCA to foster ties and share advocacy strategies with policymakers and stakeholders, aiming to address the needs and priorities of the meetings and events community across North America. The partnership enhances ICCA’s ability to tap into a broader network and resources, which will help in identifying new commercial and advocacy opportunities, as well as potential growth avenues. “ICCA is thrilled to partner with the Exhibitions and Conferences Alliance and move forward together toward the shared objectives of advocating for our industry in North America,” said Gopinath .



“This partnership promises to provide mutual support and resources to advance the goals of serving our respective members, promoting sustainability, and building a legacy that reflects our mission, vision, and values.” Since its inception in 1963, ICCA has been pivotal in advocating for the global meetings and events sector. It fac.

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