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Wednesday, May 22, 2024 The New Jersey Division of Travel and Tourism (NJTT) unveiled their report, “2023 Economic Impact of Tourism in New Jersey” during the New Jersey Tourism Industry Association’s (NJTIA) Advocacy Day. The study showcases the tourism sector’s robust recovery, highlighting its surpassing of pre-pandemic figures from 2019. In a detailed analysis by Tourism Economics, New Jersey’s tourism saw a notable increase, attracting 120.

5 million visitors in 2023—a 5% rise from 2022 and 4% above the 2019 milestone. This surge reflects a high demand for New Jersey’s attractions, with significant growth in both day trips and overnight stays. The economic resurgence and inflation have driven visitor expenditures to a remarkable $49.



1 billion, 6% higher than in 2019 and an 8% increase from the previous year. Day-trippers alone spent a record $6.372 million, surpassing last year’s high.

The boost in spending across various sectors contributed to an overall economic impact of $78.3 billion and generated $5.2 billion in state and local tax revenues for New Jersey.

“We are happy to report strong travel and tourism activity for New Jersey that resulted in significant state economic impacts,” said Governor Phil Murphy. “Our visitors and friends spent more than $49 billion in the Garden State last year, or $134 million each day, revealing the tremendous appreciation travelers have for all that New Jersey has to offer. I extend my thanks to the outstanding w.

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