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Saturday, June 8, 2024 In March 2024, the Global Sustainable Tourism Council (GSTC) unveiled the innovative GSTC MICE Criteria, targeting three specific areas: Venues, Event Organizers, and Events & Exhibitions. To support the seamless integration of these criteria, GSTC initiated the Early Adopter Program, which aids in their adoption and effective deployment across the industry. Starting in June 2024, the GSTC MICE Early Adopter’s Program is a two-year initiative that fosters collaboration among key industry players.

These participants will exchange ideas and strategies for boosting sustainability in the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector. The collaborating entities include: The program is structured to enhance sustainable practices through various activities: This initiative aims to create a cooperative platform for sharing knowledge and best practices, thereby driving significant advancements in sustainability within the MICE sector. The GSTC Criteria are recognized globally as the standards for sustainable travel and tourism.



They serve multiple purposes including education, policy-making, business and government evaluation, and as a foundation for certification. Developed through a global collaborative effort, the Criteria are structured around four key pillars: Sustainable Management, Socioeconomic Impacts, Cultural Impacts, and Environmental Impacts. These standards outline the sustainability objectives but do not dictate the means to a.

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