Wednesday, May 29, 2024 Naf Naf Middle Eastern Grill, celebrated for its authentic Middle Eastern cuisine, announces the opening of three new locations within Love’s Travel Stops in Greenville, Virginia; Barstow, California; and a yet-to-be-disclosed location in Tennessee. This strategic move strengthens the successful partnership between the two brands, with Greenville scheduled to open in the second quarter and the Barstow and Tennessee locations planned for the fourth quarter. Naf Naf Grill, in collaboration with Love’s, launched its first travel stop location in November 2020 in Greenup, Illinois.
Since then, the franchise has expanded with two more locations in Illinois and Indiana. Positive feedback from travelers has driven the demand for additional locations, showcasing Naf Naf’s growing popularity. The addition of these three new stores increases the total number of Naf Naf locations at Love’s Travel Stops to six, marking Naf Naf’s first entries into California and Virginia.
Through this partnership, Naf Naf has identified a rising demand among truck drivers and travelers for fresher, healthier, and trendier food options. The convenience and portability of their Middle Eastern cuisine are particularly appealing to those on the road. Due to the growing demand for healthier and fresher options on the go, Naf Naf’s menu, featuring items like pita, savory chicken shawarma, and falafel, perfectly caters to the evolving preferences of travelers.
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