Friday, June 21, 2024 At The Meetings Show London, which took place on June 19-20, 2024, at ExCeL London in the UK, the Malaysia Convention & Exhibition Bureau (MyCEB) successfully highlighted its flourishing business events sector. This prestigious event served as a vital stage for Malaysia to showcase its dynamic business events landscape and draw the interest of global buyers and event organizers. MyCEB collaborated with key sector partners including Business Events Sarawak, Kuala Lumpur Convention Centre, Malaysia International Trade and Exhibition Centre, Borneo Convention Centre Kuching, Sabah International Convention Centre, Sunway Resort Hotel, Marriott Hotels IOI Resort City Putrajaya, and Destination Asia Malaysia.
Under the banner of the Malaysian Pavilion, they aimed to establish Malaysia as a top Asian destination, emphasizing its exceptional facilities, rich cultural experiences, and leading-edge capabilities. The Bureau’s consistent participation in The Meetings Show London since 2017 reflects its deep commitment to the international business events community. Over the years, from 2017 to 2023, their efforts attracted 6,625 delegates across various segments, generating an estimated economic impact of RM116 million.
Kuala Lumpur, Sabah, and Sarawak have become particularly popular, known for their excellent connectivity, urban elegance, and rich natural diversity. “The Meetings Show London 2024 has been an invaluable platform for us to showcase Malaysia’s .
