President Yoweri Museveni wants all Ugandans to join in the efforts to promote Uganda as a favorable tourism destination. Museveni, in a speech delivered by the Vice President, Jessica Alupo while presiding over the opening ceremony of this year’s Pearl Of Africa Tourism Expo (POATE 2024) said his government has prioritized tourism as a formidable growth sector of the economy, as exhibited in the past three National Development Plans. He promised that the sector shall be prioritized for government intervention in the upcoming development plan.
Museveni said the country’s youthful population should be used to the advantage of the sector, especially in providing a vibrant labor force to the industry. He advised that the sector should also take advantage of the country’s high te, which brings up a diverse range of cultural products supporting the industry. “There is no doubt that the most sustainable way for tourism to create a lasting impact is by ensuring higher economic growth, with an increasingly larger proportion of the population participating in this growth at the Parish Development Model, tourism should be anchored so that there is equity and inclusion at this lower level,” he explained.
For increased benefit, the president rallied the tourism sector managers to carefully listen to the investors and travelers to identify their concerns for better marketing of destination Uganda. Pearl Of Africa Tourism Expo (POATE 2024) was inaugurated in 2016 to showcase Ugan.
