As Europe’s summer approaches, travel insights from digital travel platform Agoda reveal that Asia is a top choice for European globetrotters. Asia not only ranks as the most popular non-European region, but its popularity is increasing compared to last year, with Agoda noting 52 per cent more accommodation searches by Europeans for travel to Asia. Interestingly, Agoda noted 26 per cent more accommodation searches by Europeans for travel to India.
ADVERTISEMENT According to Agoda’s data, the top destinations in Asia for European travellers are Thailand, Indonesia, and Japan respectively, followed by Malaysia and the Philippines. This reflects the wide appeal of Asian destinations to travellers with a variety of interests. Whether seeking the vibrant street life and historic sites in Bangkok or riding the rolling waves on the surf-friendly coasts of Bali, European tourists are looking to explore what Asia has on offer.
The European markets with the most searches for travel to Asia are the United Kingdom, France, Germany, Spain, and the Netherlands. India ranks as the ninth most popular destination for Europeans. Accommodations in India are most searched for by travellers from the United Kingdom, followed by holiday-goers from Germany, Spain, France, and the Netherlands.
Krishna Rathi, Senior Country Director India Subcontinent, Sri Lanka, and Maldives at Agoda shared, “The increase in searches compared to last year indicates Asia’s growing popularity as a holiday desti.
