Wednesday, May 22, 2024 Record-Breaking Attendance at Melbourne’s ATE 2024 Australia’s biggest annual tourism trade event, the Australian Tourism Exchange (ATE24), is back for its 44th edition! This year, Melbourne (also known as Narrm) is teaming up with Visit Victoria to host the event. Mark your calendars: ATE24 will take place from Sunday, May 19th to Thursday, May 23rd, 2024, at the Melbourne Convention and Exhibition Centre. Here’s what to expect: Positive Outlook for Australian Tourism Despite the recent challenges posed by the pandemic, a sense of optimism permeates the industry.
Government officials, including Federal Minister for Trade and Tourism Don Farrell, are confident that tourist numbers will surpass pre-pandemic levels by the year’s end. This positive outlook is fueled by a strong recovery in the aviation sector. Aviation Industry Takes Flight Many airlines are resuming flights to Australia, with China being a key market.
Chinese carriers are nearing pre-pandemic service levels, indicating a significant return of Chinese tourists. Additionally, exciting new routes are taking off, like the inaugural Perth to Paris Qantas flight scheduled for July 2024, perfectly timed for the Paris Olympics. Beyond Recovery: A Focus on Sustainability and Accessibility The industry isn’t just focused on recovering from the pandemic; it’s also looking towards a sustainable and inclusive future.
Sustainable practices and accessible tourism are high on the agenda. Tou.
