Tuesday, June 11, 2024 In just ten days, the CONMEBOL Copa América 2024 will commence in the U.S., drawing fans from across the globe.
This year marks Mastercard’s 30th anniversary of sponsoring South America’s premier football tournament, bringing people closer to the sport they adore. To celebrate the tournament’s start, Mastercard has unveiled its newest video, “Giving Back,” featuring Lionel Messi, the Argentinian football legend and brand ambassador since 2018. Inspired by a true story, the video shows Messi attempting to use his Mastercard at various small businesses, only to be met with store owners who refuse his payment as a gesture of gratitude and respect for all he has done for football fans.
“Mastercard and I share a belief in the importance of bringing people closer to their passions and connecting them to what brings them joy, because that’s priceless,” Messi says. “Just like in this campaign, we are always seeking ways to give back the support we receive.” He explores this further in an exclusive Q&A with Mastercard.
From small businesses to stadiums, Mastercard is pivotal in ensuring seamless and reliable experiences for fans throughout the CONMEBOL Copa América, fostering a more connected community. All 14 hosting stadiums will be entirely contactless and cashless, allowing fans to return to the game quicker and making their payments more secure. Additionally, Mastercard cardholders can book a variety of Priceless Experiences, includi.
