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, /PRNewswire/ -- Mars Incorporated, a global leader in pet care products and services, confectionery, snacking and food and the maker of some of the world's most-loved brands, has today announced a partnership with Tripadvisor*, the world's largest travel guidance platform, kicking off in the U.S. market with plans for future global expansion.

Through a new co-branded digital hub, consumers will be inspired by and connected to pet-friendly communities across Tripadvisor's platform, while businesses will be encouraged to realize the cultural, well-being and financial benefits of becoming pet-friendly. Despite 73% of US Tripadvisor users owning pets , less than 1% of Tripadvisor's U.S.



restaurants are currently listed as pet-friendly, demonstrating a huge need for more pet-friendly businesses. The collaboration furthers the broader Mars Petcare purpose: A BETTER WORLD FOR PETS, and the CESAR brand's commitment to making the world a more dog-friendly place, by improving the experience of traveling with pets at every step of the journey. It's the result of a significant investment from Mars to accelerate the digital transformation of its pet nutrition business to meet the needs of the increasingly 'always-connected' pet parent.

"At Mars, we're dedicated to becoming the most digitally enabled, pet parent-centric organization, which means collaborating with innovators like Tripadvisor to transform the pet parent experience," says , Global Chief Growth Officer of Mars Pet Nutrition.

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