Monday, June 24, 2024 Malaysia Airlines and Huawei have embarked on a strategic collaboration aimed at transforming the national airline’s digital landscape using Huawei Consumer Cloud Services’ cutting-edge digital solutions. This partnership will enable Malaysia Airlines to gain deeper insights into traveler preferences and effectively analyze market trends, thereby enhancing its customer-centric service approach. Huawei, known for its leadership in technological innovation, remains committed to ecological openness.
Through the Petal Ads marketing platform, Huawei Consumer Cloud Services will offer advertising, marketing, and traffic monetization services for Malaysia Airlines, facilitating its expansion into the Chinese market. This strategic alliance underscores both companies’ commitment to meeting diverse consumer needs. It empowers Malaysia Airlines to implement data-driven personalized recommendations and targeted ad placements, thereby enhancing its tailored marketing strategies.
Formalized during the Huawei Developer Conference 2024 in Dongguan, this partnership represents a significant advancement for both entities amidst a backdrop of over 100 on-ground activities at the event. It promises to deliver passengers a comprehensive, personalized travel experience. Additionally, Malaysia Airlines will leverage the Huawei Consumer Cloud Services Advertising Platform to strengthen its brand presence and service offerings in the Chinese market, optimize customer expe.
