Wednesday, May 22, 2024 London Gatwick has unveiled a new initiative, “Sorry for the Convenience,” to establish itself as the epitome of efficient travel and to attract more passengers to choose the airport for their travels. This campaign cleverly uses the theme of apologizing for its exceptional efficiency, focusing on the diverse and quick transportation options available to and from the airport. It highlights Gatwick’s fast security processes, wide selection of airlines, and numerous destinations.
Aimed specifically at Londoners, the initiative showcases Gatwick’s easy connections to London and further afield, conveying this message effectively to make a significant impact. The promotional efforts will emphasize Gatwick’s excellent connectivity and operational efficiencies. This includes details about travel times by car and train, ample car parking facilities, and frequent train services, as well as premium services like expedited security and multiple airline choices.
Strategically located for London and southern England residents, Gatwick is investing £600,000 this year in enhancing surface access, including doubling the frequency of the Great Western Railway’s service between Gatwick and Reading. Travel from Gatwick to central London takes just 30 minutes, with trains departing every four minutes—mirroring the frequency of the London Underground. Convenient payment options like contactless and Oyster are available, and direct train services connect Gatw.
