Tuesday, June 25, 2024 Liverpool Football Club (Liverpool FC) and Japan Airlines (JAL) are excited to unveil a multi-year global partnership, with the award-winning airline becoming the official airline partner of the club. Liverpool FC and Japan Airlines Embark on Global Partnership Journey This collaboration encompasses both the men’s and women’s teams, uniting the worldwide aspirations of two leading brands. It combines the rich history and fervor of one of the world’s most renowned football clubs with the outstanding service and extensive network of Japan’s top airline.
Together, both entities will enhance and support their ambitious plans for global expansion, utilizing their unique strengths to extend their international presence. Ben Latty, Chief Commercial Officer at Liverpool FC, said : “We are delighted to welcome Japan Airlines onboard. Liverpool FC and Japan Airlines are two premium market leaders, recognized for their winning mentality and shared commitment to connecting with either fans or flyers and communities worldwide.
” “This partnership aligns our global ambitions, combining the passion and heritage of one of the world’s most storied football clubs, with the exceptional service and reach of Japan’s premier airline. The partnership will create opportunities for fans to engage with the club through unique activations and experiences.” “Partnering with Japan Airlines is another major step forward in our club’s strategy to expand our int.
