Tuesday, May 21, 2024 The bustling city of Las Vegas is once again making headlines in the meetings, incentives, conferences, and exhibitions (MICE) industry as it takes center stage at IMEX Frankfurt 2024. Jim McMichael, CMP, National Sales Manager for Destination Group Sales at the Las Vegas Convention and Visitors Authority (LVCVA), provided exclusive insights into how the city is enhancing its appeal and driving economic growth through strategic marketing and innovative offerings. As IMEX Frankfurt 2024 unfolds, Jim McMichael highlights the immense interest and enthusiasm surrounding Las Vegas.
“IMEX so far has been amazing. We’ve had a full agenda with lots of interest in the destination. Many people want to know what’s new, and even more importantly, many have business ready to book for 2025,” he shares.
This travel trade event serves as a critical platform for Las Vegas to showcase its world-class facilities and unique experiences, attracting future business and bolstering the city’s economy. Watch the full video here . The LVCVA has launched a refreshed marketing campaign for the 2024-2025 tourism seasons, emphasizing that Las Vegas is not just another meeting place but an extraordinary destination.
“Vegas is uniquely extraordinary. We want people to understand that when you come to Vegas, it’s not just any meeting—it’s going to be your best meeting,” McMichael explains. This rebranding effort aims to highlight the city’s exceptional facilities a.
