ASTANA – Kazakhstan has allocated over five billion tenge (US$10.5 million) this year to develop its tourism industry, Khabar TV Channel reported on July 1. Charyn Canyon.
Photo credit: The Astana Times Last year, the country welcomed nearly nine million foreign tourists, doubling the number from 2022. The country’s attractions, including the blue Caspian Sea, sandy beaches, mountains, and other picturesque landscapes, are considered on par with popular tourist destinations abroad, experts say. However, despite its vast potential, many local and foreign citizens still prefer vacationing outside the country due to problems with infrastructure and the high costs at popular resorts.
In the past four years, the tourism sector’s contribution to the economy has dropped by 5%, nearly three times lower than the global average. Experts attribute the high prices at local resorts to a lack of competition. To promote Kazakhstan’s tourism potential, the Ministry of Tourism and Sports is undertaking various advertising campaigns on major media platforms and social networks.
They are organizing international tourism exhibitions and B2B meetings between market participants. In collaboration with airlines, international tourism associations, and local authorities, information and press tours will be conducted to showcase Kazakhstan’s tourism potential. Kazakhstan receives annual recognition in various categories.
This year, Almaty was featured in The New York Times’ list of “52 .
