Wednesday, June 19, 2024 The digital payment solutions offered by Visa India are being expanded to meet the growing demand for experiential travel and medical tourism. Currently, Visa cards are accepted in over 200 countries and territories, which supports Indian travelers seeking authentic connections and immersive experiences. This trend is influenced by social media and a move toward less-known destinations and eco-friendly practices.
In 2023, the Indian tourism industry contributed significantly to the economy, with the market size estimated at Rs 1,004.3 crore. Wellness tourism has emerged as a particularly promising segment.
In 2024, the wellness tourism market was valued at approximately Rs 159.1 crore and is expected to reach Rs 265.5 crore by 2029.
Medical tourism is a substantial contributor to India’s inbound travel sector, with many visitors timing their trips for both minor dental or cosmetic procedures and major interventions at a fraction of the cost compared to the West. Visa is ensuring that international credit and debit cards are widely accepted at hospitals and wellness centers, minimizing concerns about cash conversion or carrying large sums of money. Visa provides robust, 24/7 fraud protection, enhancing the security of card transactions.
India’s combination of ancient healing practices such as Ayurveda, Siddha, and Yoga, along with its biodiversity, makes it an attractive destination for wellness tourists. Cities like Mumbai, Chennai, New Delhi, and.
