Saturday, July 6, 2024 Jordan is swiftly positioning itself as a significant contender alongside Dubai in the business travel and MICE (Meetings, Incentives, Conferences, and Exhibitions) sectors. With investments in modern infrastructure it is becoming new and astonishing destination. In addition, a strategic focus on enhancing its MICE capabilities, Jordan offers unique venues like the King Hussein Bin Talal Convention Centre and the Royal Cultural Center, which are equipped to host large-scale international events.
Additionally, Jordan’s rich cultural heritage and historical sites, including Petra and the Dead Sea, add exceptional value to its business tourism offerings. These sites not only provide spectacular settings for events but also offer leisure and adventure opportunities for delegates. Moreover, Jordan’s political stability and strategic geographic location enhance its appeal as a safe and accessible destination for international conferences and business gatherings.
The government’s proactive approach in promoting Jordan through international collaborations and marketing initiatives further supports its emergence as a formidable MICE destination in the region. In the Middle East, Dubai stands out as Jordan’s biggest competitor in terms of MICE (Meetings, Incentives, Conferences, and Exhibitions) business. Dubai’s advanced infrastructure, state-of-the-art facilities, and global connectivity make it a leading destination for international business events,.
