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Saturday, June 8, 2024 The Jeep® brand, boasting more than eighty years of embodying freedom, adventure, passion, and authenticity, has once again been acclaimed as the most patriotic brand in America. For the 23rd consecutive year, Jeep holds the top spot in the Brand Keys Most Patriotic Brands survey. In 2024, consumers surveyed identified Jeep as the brand that best embodies the values of patriotism.

“Being recognized as America’s most patriotic brand for the 23rd consecutive year is a testament to our passionate owners and enthusiasts who whole-heartedly embrace the outdoor adventure and freedom that our Jeep 4x4s offer, which is second to no other,” said Bill Peffer , senior vice president and head of Jeep brand North America. To determine the 2024 rankings, Brand Keys surveyed over 7,460 consumers aged 18 to 65, balanced for gender and political affiliation. They assessed 1,381 brands across 143 B2C and B2B categories using Brand Keys’ emotional engagement measures.



The evaluations focused on brand resonance with the value of patriotism, and the Jeep brand emerged as the best at meeting today’s patriotism challenges. “Patriotism is one of the most powerful values a brand can own. Jeep has primary ownership of that value, with a real emotional underpinning.

Jeep has a history forged in the past and the present,” said Robert Passikoff, president and founder of Brand Keys. “And if there’s such a thing as ‘patriotic DNA,’ it shows up in our Most Patri.

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