Upcoming Overseas Expansions Include and , /PRNewswire/ -- On June 19, iQIYI, a leading online entertainment service in , announced plans to launch VR location based experiences across major Chinese cities this summer, with global expansion to follow. The initiative aims to expand into offline commercial spaces and cultural tourism market, according to Hang ZHANG, Senior Vice President of iQIYI, highlighting the company's innovative use of technology to transform IPs into captivating offline experiences. iQIYI's , which debuted in last year, will launch in this summer, alongside a new adaptation of the original thriller series in and Additionally, the highly anticipated VR immersive theater based on the hit drama series will soon open at Galaxy Macau and , gearing up for the expected surge in summer travel.
The existing projects in major Chinese cities such as , Luoyang, , and have welcomed over 100,000 visitors cumulatively as of June this year. Furthermore, iQIYI is preparing to take its VR projects to the global stage with locations such as and in the pipeline, while also exploring opportunities in domestic Chinese cities like and . "Our VR immersive theaters gain a competitive edge in the market, and their success is supported by the widespread popularity of the original IPs on which these projects are based," said Zhang at the 26th International Film Festival.
These projects leverage VR technology to modernize and expand the reach of Chinese culture, enhancing the long-t.
