Monday, June 24, 2024 On June 19, iQIYI, a prominent online entertainment service in China, unveiled its strategy to introduce VR-based location experiences in major Chinese cities starting this summer, with plans for global expansion thereafter. Hang ZHANG, Senior Vice President of iQIYI, emphasized the initiative’s goal to enter offline commercial spaces and the cultural tourism market. This move underscores iQIYI’s innovative approach in leveraging technology to translate intellectual properties into engaging offline experiences.
iQIYI’s Luoyang VR Project, premiered in Shanghai last year, is set to debut in Shenzhen this summer alongside a new adaptation of the original thriller series Strange Tales of Tang Dynasty 2: To the West, scheduled for both Shenzhen and Beijing. Additionally, an eagerly awaited VR immersive theater inspired by the popular drama Love Between Fairy and Devil will soon open at Galaxy Macau and Shanghai, preparing for the anticipated summer travel boom. The current projects in key Chinese cities like Shanghai, Luoyang, Xi’an, and Hefei have collectively welcomed over 100,000 visitors as of June this year.
Looking ahead, iQIYI is gearing up to expand its VR initiatives globally, eyeing locations such as Dubai and Bangkok, while also exploring opportunities in domestic Chinese cities such as Harbin and Changchun. “Our VR immersive theaters gain a competitive edge in the market, and their success is supported by the widespread popularity of th.
