Friday, June 21, 2024 In recent years, Mengzhuang Town in Zaozhuang City, located in Shandong Province in eastern China, has prioritized characteristic agriculture and local specialties as crucial strategies for advancing rural revitalization. In its dedication to enhancing chestnut quality and supporting local growers, Mengzhuang Town actively guides villagers and food processing factories to collaborate on R&D for diverse chestnut products. This initiative expands market channels, boosts visibility, and increases sales through e-commerce platforms, media coverage, and other avenues.
Beyond the chestnut sector, the town has developed several distinctive industry projects such as a tea tourism integration research base, a strawberry cultivation and R&D center, and a cultural tourism modern industrial park. These efforts significantly contribute to wealth creation, income growth for villagers, and rural revitalization. In 2023, Mengzhuang Town generated over 5,000 job opportunities for its residents, with per capita disposable income reaching 23,586 yuan (approximately 3,248.
59 U.S. dollars), marking a 7.
8 percent year-on-year increase. The collective economic income of the town’s 15 administrative villages surpassed 200,000 yuan (about 27,546.8 U.
S. dollars), positioning the town among the leading industrial hubs in the province..
