Saturday, June 22, 2024 The German Design Council has honored the German National Tourist Board (GNTB) with the prestigious German Brand Award 2024 in Gold for their 3D animation of Caspar David Friedrich’s “Wanderer above the Sea of Fog.” This recognition in the “Brand Communication – Ambient Media & Outdoor Advertising” category celebrates the GNTB’s innovative use of 3D video to promote Germany as a cultural travel destination. Displayed on Europe’s largest digital billboard at Piccadilly Circus in London, the captivating animation reached over 11.
6 million people in just two weeks. Additionally, the GNTB’s various campaigns were recognized in the “Excellence in Brand Strategy and Creation” discipline, earning four “Winner Awards” and two “Special Mentions” from the jury. Petra Hedorfer, CEO of the GNTB, commented : “Receiving seven of these prestigious awards from the expert jury is an impressive acknowledgement of the innovative strength and quality craftsmanship of our teams’ brand work for Destination Germany.
Especially in times of extraordinarily dynamic changes in global tourism, eye-catching and carefully crafted campaigns shape the positive mindset of our potential customers and make an effective contribution to the success of Destination Germany in the competition between destinations.” The GNTB’s global campaign “51 UNESCO World Heritage Sites” has triumphed in the Digital Campaigns and Influencer Marketing categories. I.
