Tuesday, June 11, 2024 Emerging consumer preferences and habits have marked the first half of 2024 in an Asia Pacific tourism sector still finding its footing post-pandemic. The initial surge in tourism back in 2022 was driven by wealthier travelers in search of nature, user-friendly services, sustainable practices, and genuine local experiences, all facilitated by an increased digitization of travel. These trends have continued to develop.
At the Pacific Asia Travel Association’s webinar titled “Navigating the Path to Tourism Recovery” on June 6, travel experts highlighted current megatrends such as value for money, streamlined booking and payment processes, and travel choices that reflect personal values as defining features of the region’s tourism landscape post-pandemic. Caroline Bremner , Senior Head of Travel Research at Euromonitor International, said destinations that deliver safety, relaxation, value, good quality food and drink and access to natural attractions would continue to do well. She noted that younger (Gen Z) travellers, much preferred personalised, authentic local experiences, with price not so much of a consideration, relative to much older baby boomers who seek value.
Free cancellations, easy digital payments, reliable user reviews, free upgrades and personalised recommendations (especially from family or friends), turn lookers to bookers, said Ms Bremner. Absent Chinese Tourists Impact Asia Pacific Tourism Tourism experts from a recent webinar h.
