Sunday, June 9, 2024 Google Flights ‘ expansion challenges online travel agencies, raising competition concerns and pushing traditional travel agents to adapt to AI and new booking trends. In the rapidly changing landscape of air travel, technology plays a pivotal role in shaping how passengers book their flights. ITA Software’s QPX system, which Google acquired in 2011, is a cornerstone of this transformation.
By utilizing advanced algorithms, QPX integrates and parses multiple sets of flight data, including pricing and availability, to create an up-to-date, searchable database. This innovation has revolutionized the way travelers find and book flights, significantly impacting airlines and online travel agencies (OTAs) alike. Multiple Airlines have joined the journey where different segments are operated by different carriers.
The Role of Google Flights Google Flights, launched in 2011 following Google’s acquisition of ITA Software, serves as an online flight search service that enables users to purchase airline tickets through third-party suppliers. Although there are approximately 5,000 airlines globally, not all of them are featured on Google Flights. Notably, Southwest Airlines, along with several major Asian carriers like Air China, China Eastern, Thai Airways, and Philippine Airlines, do not list their fares on the platform.
TTW Editor in Cheif Mr. Anup Kumar Keshan said: “Google’s growing presence in online travel is a big challenge for OTAs that depend on i.
