Wednesday, June 26, 2024 During this year’s 618 summer promotion, Fliggy, a prominent online travel platform and wholly-owned subsidiary of Alibaba Group (NYSE: BABA and HKEX: 9988), experienced robust growth. The platform saw a significant increase in the number of merchants achieving transaction volumes exceeding RMB1 million. Additionally, five international brands achieved transaction volumes surpassing RMB100 million each through their flagship stores.
This underscores Fliggy’s capability to drive substantial business growth for merchants across various scales. These results highlighted Fliggy’s robust capability in connecting Chinese consumers to international Hyatt,brands’ flagship stores such as InterContinental Hotels Group, Marriott International, Hilton, Hyatt, and Beijing Universal Resort. The transaction volume of promotional items experienced strong double-digit growth compared to the previous year, with nearly double the number of participating consumers from the same period last year.
Capitalizing on the flexibility of Fliggy’s “Travel Now, Plan Later” model, almost 400,000 flight passes were sold. These passes allow consumers to reserve their flights flexibly until they finalize their travel plans. Leading airline brands including All Nippon Airways, Emirates, Qatar Airways, and China Southern Airlines each recorded a transaction volume exceeding RMB 10 million for these flight passes.
Zhuoran Zhuang, CEO of Fliggy, said: “The 618 event serves.
