Thursday, July 11, 2024 The Hong Kong Tourism Board (HKTB) has introduced an exciting new summer promotional campaign, “Summer Chill Hong Kong,” commencing today, July 11. As part of this initiative, HKTB will distribute 500,000 sets of “Summer Triple Rewards” to all overnight visitors in Hong Kong. These rewards will offer special discounts across transport/sightseeing, dining, and retail sectors, enhancing the overall visitor experience.
The campaign is particularly aimed at attracting young people and families to spend their summer holidays in Hong Kong. Starting today, HKTB is offering 500,000 sets of “Summer Triple Rewards” to all overnight visitors, free of charge. Each set includes coupons for transport/sightseeing, dining, and retail, with total discounts valued at over HK$500.
Visitors can collect their rewards at check-in from any of the 200-plus participating local hotels or at designated HKTB counters. Each overnight visitor is entitled to one set of rewards. In tandem with the “Summer Chill Hong Kong” campaign, HKTB is promoting the city’s vibrant summer scene across various visitor source markets.
The focus is on attracting young and family travellers to experience Hong Kong’s lively summer atmosphere, exciting events, and tourist hotspots. In Mainland China, HKTB has collaborated with Xiaomi to present “Summer Chill Hong Kong” advertisements through Xiaomi Smart TVs and smartphones, reaching an audience of over 100 million. Additionally,.
