Wednesday, May 22, 2024 Get ready, Europe! Hilton’s value-driven hotel brand, Spark by Hilton, is setting sparks flying with its debut on the continent. The first European Spark will open its doors in London Romford in just a few weeks, marking a significant milestone for the brand’s rapid expansion. Launched in the US last year, Spark caters to travelers seeking a comfortable and stylish stay without breaking the bank.
These hotels go beyond the typical budget-friendly experience. Imagine social spaces that buzz with energy, perfect for both catching up with friends and getting some work done. Plus, guests can fuel up each morning with a complimentary daily breakfast buffet, and a convenient on-site shop keeps essentials readily available.
“We’re thrilled to welcome Spark by Hilton to Europe,” said Patrick Fitzgibbon, Hilton’s senior vice president of development in the EMEA region. “This is a turning point for the brand, building on its impressive success in the US. With many potential locations on the horizon, this initial launch signifies the beginning of an exciting journey to reshape the budget-friendly hotel segment in Europe.
Our focus is on prioritizing value for guests while maximizing returns for our owners.” Spark isn’t wasting any time electrifying the hospitality scene. Since its US debut in October 2023, the brand has already opened over 30 hotels and boasts a development pipeline exceeding 175 properties.
Alissa Klees, Spark by Hilton’s bra.
