Wednesday, June 12, 2024 Hilton has announced the results of its Green Ramadan 2024 initiative, which aimed to further reduce food waste across its hotel operations during the holy month. The initiative achieved a significant milestone, with a reduction of more than 20% in post-consumer food waste. Building on the success of Green Ramadan 2023, where food waste was reduced by over 60%, the program was expanded to 32 hotels across seven countries, serving 239,000 guests during iftars and suhoors.
Participating hotels in Saudi Arabia, United Arab Emirates, Qatar, Bahrain, Kuwait, Türkiye, and Malaysia engaged in extensive sustainability training. They focused on local sourcing, sustainable gastronomy, forensic waste management, and waste diversion through donation and composting where feasible. By adopting measures such as guest messaging, smaller portions, live cooking stations, artfully reduced food displays, and switching to à la carte menus, the campaign effectively raised food waste awareness with an educational and interactive approach.
Before launching this year’s initiative, hotel teams received comprehensive upskilling sessions and a food waste prevention playbook based on insights from Green Ramadan 2023. These preparations contributed to the 2024 campaign’s success, resulting in a 21% reduction in food waste over the month-long effort. This reduction equated to avoiding more than 1.
7 tonnes of food waste—enough to provide 4,300 meals. Additionally, over 7.4.
