Friday, June 7, 2024 In June 2024, the Taiwan Tourism Administration unveiled its new tourism campaign, “Taiwan – Waves of Wonder,” during a vibrant event held in Los Angeles. This initiative is part of Taiwan’s broader strategy to revitalize its tourism industry and attract travelers from North America. The administration, in collaboration with local governments, travel agencies, and airlines, is striving to enhance Taiwan’s appeal as a premier destination.
The campaign is not limited to Los Angeles; it will also tour Seattle and San Francisco, expanding its reach across key American cities. At the helm of this campaign is Chou Yung-Hui (周永暉), the Director-General of the Taiwan Tourism Administration. During the Los Angeles event, Chou elaborated on Taiwan’s diverse offerings, encapsulating the essence of the campaign’s motto: “embracing the mountains, embracing the ocean, enjoy cycling around the island.
” He emphasized Taiwan’s rich cultural heritage and the scenic beauty that awaits visitors. Highlighting Taiwan’s ambition, he announced that 2024 and 2025 have been designated as Taiwan’s round-island cycling years, inviting tourists to explore the island’s picturesque landscapes on two wheels. Chou underscored several key initiatives aimed at bolstering Taiwan’s tourism sector: These efforts are intended to strengthen Taiwan’s presence in the competitive global tourism market, making it a more attractive destination for international tou.
