Friday, June 21, 2024 The Pearl of Africa Tourism Expo (POATE), organized annually by the Uganda Tourism Board, is a prominent event in the tourism and travel trade sector. POATE 2024 took place in Kampala, Uganda, from May 23rd to 25th, with the theme “Responsible Tourism.” The expo included sessions on MICE, emerging trends, and green investment growth.
Key discussions focused on sustainability in travel and tourism, the impact of technology and AI, and financing opportunities within the sector. Dr. Ioannis Pappas , GSTC Program Director of the Mediterranean Region , gave the closing keynote speech, titled “Is Sustainable Tourism practical or a catch phrase?” where he delved into the challenges destinations and tourism stakeholders face in implementing sustainable practices.
He emphasized the importance of integrating sustainability into all aspects of tourism development, highlighting both the obstacles and opportunities for achieving genuine sustainability. Dr. Pappas also provided insights into best practices, offering actionable strategies for overcoming common obstacles and fostering a more sustainable tourism industry.
“The Pearl of Africa Tourism Expo is a transformative event driving the future of African tourism, especially in Uganda. This remarkable gathering highlights the essential role of sustainable tourism certification and standards. With GSTC’s dedicated efforts, we’re championing the green transition of local SMEs, elevating awareness, and em.
