Wednesday, May 29, 2024 Fred. Olsen Cruise Lines recently hosted over 200 travel agents aboard Borealis in Southampton for a travel agent conference. As part of the Cruise Lines International Association’s (CLIA) event, the largest agent cruise conference in the UK, the gathering provided travel agents and media guests with a unique opportunity to experience Fred.
Olsen’s hospitality and onboard offerings first-hand. The event kicked off on Saturday with an engaging presentation by Geoff Ridgeon, Head of Sales at Fred. Olsen Cruise Lines.
This was followed by a personalized ship tour featuring interactive elements such as a silent disco, food tastings in the specialty restaurant Colours and Tastes, and live music. Agents also enjoyed a drinks reception and a delicious lunch, all showcasing the distinctive personal touch that Fred. Olsen Cruise Lines is renowned for.
While on board, agents were encouraged to share their experiences on Instagram using the hashtag #CLIAwithFred. This resulted in over 270 posts, 28% more than the number of attending agents. Additional content was shared on stories and in the trade Facebook group, with a live dashboard displaying the posts throughout the day.
Geoff Ridgeon, Head of Sales at Fred. Olsen Cruise Lines, said: “We’re incredibly proud of our relationships with our agent partners, and it’s always a pleasure to welcome them on board our smaller-sized ships and show them what we do differently. The event was a real success, and w.
